Louis Sidoli's iconic artworks have been exhibited all over the world and bought by such prestigious collectors as Liam Gallagher and Ozzy Osborne. His portraits often utilise authentic photos from popular culture and graphic elements appropriated from a variety of different sources. This dynamic original artwork of Pele features bright pops of electric yellow and green against the monochromatic tones of the portrait and graphic text.

Invented in the late 19th century, neon was associated with cutting-edge glamour in the 1930s and 1940s before being harnessed by pop artists in the 1960s due to its growing association with advertising. Andy Warhol described neon as 'one of the great modern things' and, later in the 1990s, it was used again as a core artistic medium by The Young British Artists group.  Across its short history, neon has continued to captivate audiences and artists across the world and American artist Bruce Nauman, who is credited with being the grandfather of neon, was on exhibition at the Tate Modern in 2020 and 2021 which attracted thousands of visitors every day. 

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